Mind Sports Partners launch new era in sports marketing
London – 21st September, 2011: Mind Sports Partners, a new venture created by Patrick Nally and Dentsu, has ushered in a new era in sports marketing with the announcement of two global International Federation of Poker tournaments and a Mind Sports Festival to take place in London in November.
The International Federation of Poker’s World Championship, The Table, will see 130 of the world’s leading players competing for a US$500,000 prize fund in a no buy-in Texas Hold’em competition at County Hall on November 19 and 20.
The IFP’s inaugural Duplicate Poker Nations Cup will be contested by teams of top players from 12 countries with the initial phase held in capsules on the EDF Energy London Eye. The tournament is on November 17 and 18 and will be accompanied by a Festival of Mind Sports under the banner of the UK Mind Sports Association. Individual sports will include Chess, Draughts, Go, Bridge and Xiangqi (Chinese Chess).
Mind Sports Partners has been set up to act as the sole commercial agency for the International Federation of Poker and the International Mind Sports Association (IMSA).
Patrick Nally is the British entrepreneur widely regarded as the father of modern sports marketing, who drew up the blueprint for the marketing programmes of the FIFA World Cup, UEFA Champions League, World Athletics Championships and Olympic Games. Over three decades, the marketing concepts he originated have generated billions of dollars for major sports bodies.
He and his partners are convinced that mind sports offer companies and brands unparalleled new opportunities to engage with target audiences.
Mind Sports Partners’ mission is to create and enhance commercial and social value across the range of mind sports represented by its clients. The company will promote mind sports globally and harness the power of digital technology to create opportunities to participate in new competitions at both global and ‘nano’ levels. In doing so it will create fresh opportunities for corporations to build deep relationships with key consumer groups through their engagement in mind sports.
Mind Sports Partners believes mind sports represent the most significant opportunity in sports marketing in the 21st century.
Patrick Nally, Managing Director of Mind Sports Partners, said:
“Mind sports are played by over one billion people worldwide and that number is set to rise exponentially with the spread of digital media which will enable new competitions, leagues and federations to be established.
“They are real sports which demand many of the characteristics and qualities of physical sports including self-discipline, competition, training, stamina and fair-play.
“Mind sports also share universal values with other sports and with the Olympic Movement. If physical activity is a fundamental necessity for human beings, the same can be said for mental activity which is an indispensible complement.”
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